International Economic Development Council
Winning Awards:
1. 2010 International Economic Development Council Internet & New Media Award
We're connected. Engage with us:
Special thanks to our investors who have made these awards possible, in particular:
ISL, Media Badger
2. 2010 International Economic Development Council Program Award for SmartBusiness Retention and Expansion
- The print campaign garnered over 550,000 media impressions,
- Appeared in local newspapers The Chronicle Herald, Metro News, and Halifax Magazine
- The electronic advertising campaign utilized sources like All Nova Scotia.com,
- and received nearly 1,500,000 media impressions.
- Over a 6 week period, the social media campaign prompted 725 click thrus via Facebook, and 161 click thrus via the homepage on our website.
Honourable Mentions:
1. 2010 Excellence in Economic Development: Y2E- Linking Youth to Employers
- This program is a response to employers who told us they need to connect to new labour pools to grow their workforce today and into the future
- In 12 months, Y2E team worked with over 250 employers, youth, service providers, and others to research youth employment challenges and opportunities in Greater Halifax, best practices, and models from around the world that successfully connect youth to employers
Special thanks to our investors who have made these awards possible, in particular:
Campaign: Extreme
Printing: Atlantic Digital
Market Research: Corporate Research Associates
(Joint win with Nova Scotia Business Inc.)
- An economic impact and future growth study of Nova Scotia's high-value insurance sector
- Over 360 firms
- 20% employment growth over the past 5 years
- 25% expected employment growth over the next 3 years
Special thanks to our investors who have made these awards possible, in particular:
Insurance Bureau of Canada
As of June 2010:
- 131 Connectors
- 128 Newcomer professionals
- 150 Connections
- 1 Internship
- 32 successfully employed
Special thanks to our investors who have made these awards possible, in particular:
MT&L
4. 2010 Excellence in Economic Development: ImmigrationWorks in Halifax
- In 2008, 2009, 2010, the print campaign appeared in four newspapers and magazines across Greater Halifax.
- Target audiences: Halifax businesses, and immigrants
- The online campaign featured space on the Partnership's websites, as well as All Nova Scotia.com and Facebook
- Radio media aired on Q104, Newcap Radio, and Halifax Information Radio
- Partnered with Global Maritimes to air on television
- Ads appeared on metro transit buses and bus shelters, as well as in the airport to welcome newcomers
- Radio spot #1 | Radio spot #2
Special thanks to our investors who have made these awards possible, in particular:
Concept & creation: MT&L
Website design: ImmediaC
Campaign Delivery: HIAA, Metro News, The Chronicle Herald, Global Television (Maritimes), NewCap Radio, CHUM Radio, 107.7 Information Radio, Pattison Outdoor Advertising, CBS Outdoor, Open to the World (Progress), MetroGuide Publishing (Halifax Magazine), Atlantic Business Magazine, Kim Squared, Atlantic Digital, Ocean Resources
Convergys, RBC
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