FIVE YEAR OBJECTIVE

Move Halifax from Good to Great – Live the Brand.

SHORT-TERM ACTIONS (YEARS 1-2)

1. Implement the Brand Strategy that:
   - provides clear and consistent messages to an international marketplace;
   - supports trade, investment and labour market development;
   - increases the number of businesses actively seeking customers in international markets;
   - inspires a culture that guarantees Halifax’s delivery of an exceptional experience; and,

   - builds business confidence locally.
   
   Lead: GHP
   Business Community Engagement: HIGH
   

MEASUREMENT

• Increase awareness and confidence in Halifax as an international city
• Business confidence in Halifax
• Brand recognition and adoption