International Brand

TELLING OUR STORY TO THE WORLD

Halifax is developing a solid business reputation internationally. But in this competitive world, we have to tell our own story and tell it in more places, to more people, more convincingly and consistently than we have.

We need an internationally recognized brand that communicates Halifax’s unique qualities—our unique location that combines quality of life with leading edge opportunities and sustainable economic success.

Halifax is a community yet to find its full voice, but we already know something of our brand.  Our brand is that compulsion to tell a perfect stranger about Halifax in great detail if they show the remotest interest.  It’s about the virtual fist fight that breaks out on Facebook if someone runs us down.  Brand is Halifax community pride made real.  So this strategy will be building our brand on a strong foundation.

Progress Highlights 

Reference Documents

1. A Greater Halifax: Economic Strategy 2011-2016
2. Economic strategy at a glance
3. International Brand 1-pager
4. 10 Considerations
5. Brand Implementation Framework
6. Brand NS ComeToLife
7. Canada Top Travel Brand
8. Colorado  Springs
9. Cundari
10. Halifax: Functional and Emotional Benefits 
11. Halifax as a Brand
12. Place Brand Examples - Research Results
13. Place Brands
14. Preliminary Overview - Branding and Marketing 2010 Consultations 
15. Preliminary Overview - Branding and Marketing 2010
16. Target Audience - Business
17. Target Audience - PSE Students in HRM
18. Target Audience - Post-secondary Education
19. Target Audience - Visitors
20. Thinkwell Research Review
21. What's Branding

Action Team Meeting Minutes

• September 9
• September 27
• October 11